But, the thing is, we really don't care that we're shallow. Pizza? Beer? Free? We're there!
OMAHA, Neb. - Mike Galaska does not like to shop. He doesn't like the crowds or spending money. It's for women, he says. But pizza and beer? He can handle that.
Galaska, 48, of Bellevue, Neb., was among the hundreds of men who came out for men's night at Omaha jewelry store Borsheim's this week, which uses free pizza and beer to counteract the otherwise intimidating notion of buying jewelry.
Never, ever, turn down a free meal. Especially if it's pizza and beer. Attractive women in skimpy clothes also work well.
Stores hold functions tailored specifically to men and increasingly women, who are often encouraged to fill out wishlists to make shopping easier for men. Saks Fifth Avenue brought in Playboy centerfolds to act as men's personal shoppers earlier this month in New York. Centerfolds aside, men's night outs are also being held at shopping malls around the country...
Of course, there are the toys...
The Alfred Dunhill store in London features classic motorcycles, model planes and a humidor, while an Armani store in Milan has video games in the basement...
the sports...
By putting so much effort into making shopping fun again — which can be as simple as adding more chairs to a shopping area or leaving a football game on television...
the booze and models.
Designer Nicole Miller's 18 boutiques across the country have been holding their own men's nights for years, featuring cocktails and modelesque saleswomen in evening wear who often know the men's wives and what they want.
It's really not that difficult a puzzle. We know what we like, and we're fairly monolithic. Free food and beer, models in skimpy clothes, cars/trucks/motorcycles, and sports and games. Go for it, ladies.
12/17/05 0815: Wizbang's COTT XXXXII.
12/17/05 1415: Guys, since you're headed for the jewelry store or boutique for the free pizza and beer, you might as well know what to buy.
