... then I'd be a bit more worried about my "environmental scorecard." New Hampshire-based Stonyfield Farms makes (IMHO) tasteless-though-allegedly-more-healthy yogurt, but the CEO seems distracted by other considerations. He should be punching up the flavor.
LONDONDERRY - This score card doesn't track a game. After all, winning or losing could mean the difference between life and death.
That'd a tad melodramatic, even for alarmists.
The Climate Counts score card, brainchild of Stonyfield Farm yogurt company President Gary Hirshberg, rates 56 corporations on their commitment to reduce global warming. Its goal is to influence the companies to become more environmentally friendly.
A nonprofit organization, Climate Counts is bankrolled by the Londonderry yogurt company. The program is two years in the making, but its roots reach back decades. Hirshberg studied climate at Hampshire College, graduating in 1971.
"Global warming is real," Hirshberg said. "We have 10 years to do something significant about it, and we can."
And Soylent Green is people.
Climate Counts Project Director Wood Turner wants consumers to use the score card to guide purchases and investments and let companies know that their score informed decisions on whether to buy their products.
You mean like making a decision on whether to fly Jet Blue again? Mr. Hirshberg is betting his company's rep on global warming alarmism, if the homepage of the website is any indication. It's replete with a link about CO2 offsets and plenty of wonderful sounding links like "Wellness," "Earth Actions," and a description of the Climate Counts projects entitled, "The Way You Shop Could Change The World." Wow.
But, being a capitalist at heart, I make my decisions based on my, and my family's, best interests. So, while Stonyfield Farms yogurt may be healthy, it's pricey and the taste relegates it to the "only if it were one of the last options and I haven't eaten in days" bin, just ahead of brussels sprouts. Jet Blue, on the other hand, has a good product, and if the price and time of the flights work for me I'd fly them. And, Mr. Hirshberg, you can keep your environmental scorecard.